I work in identity transformation and human potential.
I’m the Founder of The You Value™,  which centers on the truth that your worth is inherent, not earned.

Most high-achievers were taught to prove their worth through achievement. At first, it works.
Until success starts to feel like a performance.

My work exists for that moment when what you’ve built no longer matches how it feels to live inside it.

Through a methodology called Internal Invention™,
I help high-achievers reclaim their internal authority
so success becomes something they experience, not something they have to perform.

I work in identity transformation
 and human potential.
I’m the Founder of The You Value™
which centers on the truth that
your worth is inherent, not earned.

Most high-achievers were taught to prove their worth through achievement. At first, it works.
Until success starts to feel like a performance.

My work exists for that moment when what you’ve built no longer matches how it feels to live inside it.

Through a methodology called Internal Invention™
I help high-achievers reclaim their internal authority
so success becomes something they experience, not something they have to perform.

Hi, i'm Hermella

To help high-achievers stop organizing their lives around proving something
that was never missing in the first place.

The most exhausting form of success is success that requires constant self-surveillance. Where every win has to be maintained. Where rest feels undeserved.
Where ease feels suspicious.

This work exists to interrupt that pattern. Because when worth is no longer on the line, everything reorganizes. Decisions get cleaner. Boundaries get firmer. Action becomes simpler.
Not because you’re forcing change, but because you’re no longer performing for permission.

To  help high-achievers stop organizing their lives
around proving something that was never missing
in the first place.
The most exhausting form of success is success that requires constant self-surveillance.
Where every win has to be maintained.
Where rest feels undeserved.
Where ease feels suspicious.
This work exists to interrupt that pattern.
Because when worth is no longer on the line,
everything reorganizes.
Decisions get clearer.
Boundaries get firmer.
Action becomes simpler.
Not because you’re forcing change,
but because you’re no longer performing for permission.

I'm on a mission

I'm on a mission

I didn’t arrive here through self-improvement.
I grew up watching my father invent.
Not by pushing harder,
but by redesigning the problem entirely.
That way of thinking shaped how I see people.

I didn’t arrive here through self-improvement.
I grew up watching my father invent.
Not by pushing harder,
but by redesigning the problem entirely.
That way of thinking shaped how I see people.

Most high-achievers aren’t broken.
They are operating from an identity that once
worked and no longer does.
Achievement becomes a strategy.
Performance becomes protection.
And eventually, success starts to feel heavy.
I recognized this pattern not just in others,
but in myself. And once you see it, you can’t unsee it.

How I came to this work.

How I came to this work.

Internal Invention™ is the methodology that supports this shift.
It is not about becoming someone new. It is about making visible the internal architecture that has been quietly running your life.
The beliefs you inherited. The permissions you never received. The identity you learned to perform in order to belong. This work operates at the level where change actually happens. Not at the level of motivation.
Not at the level of willpower. But at the level of identity and internal authority.
So the change sticks.

Internal Invention™ is the methodology that supports this shift. It is not about becoming someone new. It is about making visible the internal architecture that has been quietly running your life. The beliefs you inherited.
The permissions you never received.
The identity you learned to perform
 in order  to belong.
This work operates at the level where change actually happens. Not at the level of motivation.
Not at the level of willpower. But at the level of identity and internal authority.
So the change Sticks.

This work is for high-achievers who are no longer interested in proving their value.

For those who have done the work, built the life, checked the boxes, and still feel the subtle strain of holding it all together.

If success has started to feel heavier than it should,
this is the work that helps you come home to yourself.

This work is for high-achievers who are no longer interested in proving their value.

For those who have done the work, built the life, checked the boxes, and still feel the subtle strain of holding it all together.

If success has started to feel heavier than it should,
this is the work that helps you come home to yourself.

My work is informed by over a decade of study
and lived practice in human potential
and identity-based change. 
I’m  master certified in NLP, Neural Energetic Encoding,
Hypnosis, EFT, and Breathwork.
This work is not theoretical for me.
It's been studied, tested, and applied over years
 of real-world transformation.

My work is informed by over a decade of study
and lived practice in human potential
and identity-based change.
I’m  master certified in NLP, Neural Energetic Encoding, Hypnosis, EFT, and Breathwork.
This work is not theoretical for me.
It's been studied, tested, and applied over years
of real-world transformation.